Exciting Features of New and Improved Google AdWords Interface

The New Google AdWords Interface has been rolling out to the digital marketing experts (advertisers) over the past one year and Google has announced that it will be available to everyone worldwide by the end of this year. Those who have gained access to the new AdWords can still navigate between both the interfaces. 

It will take some time to get used to the new layout and look but the features added to 
the interface will surely add as an incentive for the advertisers. The new visualizations will surely save a lot of analysis time

Some of the Important Features in the New Adwords Include :

1. Audiences Page : In the new interface Google has introduced a single place to manage audience targeting as well as optimization. It was shared by the team at Google during live stream of Google Ads, Analytics and DoubleClick Announcements

2. Household Income Targeting In Search : Household income targeting and reporting is available in the Demographics tab for search cmpaigns in the new Adwords Interface. Preciously it was possible only via location targeting

There are many new features "Under Construction" which are being tested and might roll out over the next few months