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Showing posts from July, 2017

Exciting Features of New and Improved Google AdWords Interface

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The New Google AdWords Interface has been rolling out to the digital marketing experts (advertisers) over the past one year and Google has announced that it will be available to everyone worldwide by the end of this year. Those who have gained access to the new AdWords can still navigate between both the interfaces.  It will take some time to get used to the new layout and look but the features added to  the interface will surely add as an incentive for the advertisers. The new visualizations will surely save a lot of analysis time Some of the Important Features in the New Adwords Include : 1. Audiences Page : In the new interface Google has introduced a single place to manage audience targeting as well as optimization. It was shared by the team at Google during live stream of Google Ads, Analytics and DoubleClick Announcements 2.  Household Income Targeting In Search  : Household income targeting and reporting is available in the Demographics tab for search c